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The smartphone business market holds enormous prospect for investors. Mobile phone companies are aware of this, and have not failed to spoil Nigerians for choice every year with new products. Considering the growth in the range of products by different brands, the decision-making process when buying a smartphone could be complicated. So, what brands do Nigerians eventually go for, and why? First– Tecno: If you cannot afford a blackberry or an android but still want to ‘feel among’, a Tecno smartphone may be a good buy. The main selling point of this phone is its affordability, and despite its relative low quality, it is fast becoming one a popular phone among-st Nigerians. Second – Samsung: Samsung did not start out with the manufacture of telephones when it was established in 1938. Not many people are aware of this fact. In 1969, Samsung diversified its business by venturing into electronics, and began the manufacture of mobile phones about a decade ago. Most people buy Samsung androids because of their versatility and functionality, which, impressively, improves with every new upgrade. Third – Nokia: Nokia remains a handset of choice in Nigeria’s mobile phone market, with a market share of about 73 percent over the year through April, according to statistics by analytics firm Statcounter. The reason is because of the age-long reputation of the company to produce phones with long-lasting battery lives – an attractive feature for phone users in a country where power supply is irregular. Most Nigerians tend to own a Nokia along with their other phones, because of its reliable battery life. for Example, I use Samsung Galaxy Core& Nexus 4 but still have Nokia Torch popularly Known as Peter Touch In Nigeria Fourth – Blackberry: The fact that so many Nigerians still own Blackberry smartphones is a factor for RIM’s success in Nigeria. The variety of Blackberry phones and its perception as a status symbol contributes to the sales. Also, thanks to its variety and high end prices, many people now sell their Blackberry to upgrade to Tecno or Samsung since it runs on Android Platform and BBM enabled.. am sorry to say, Blackberry is in state of Oblivion both Locally and Internationally.. Fifth – iPhone: The iPhone is mostly attractive to its users because of its elitist appeal. It is easily the most expensive brand on this list, and is seen by most as a status symbol. A very good smartphone, it is known for its easy navigation, and the only disadvantage would be that it sometimes compromises functionality to fit its elitist standard. The major shortcoming i see in iPhones is their Stagnant Homepage,Menu’s And so many restrictions, Unable to customize widget and so on…. they have got the same look like forever, the only series that you can spot major changes was from iPhone 5 running on iOS 7. Nigerian don’t always use this brand because it high prices, Apple products are known to be very expensive


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